MessageBird (Legacy REST)
The classic MessageBird REST API. Rebranded to Bird in 2023 but the legacy API is still fully supported. Excellent for Europe, UK, India, and Southeast Asia.
live_... / test_...live_ or test_, use this Legacy REST provider. If it starts with bk_, use the Bird (Platform API) provider instead. They are different APIs entirely.
Why MessageBird Legacy REST
- Cheapest routes across Europe, India, and SE Asia from any provider EziLinks supports
- Reliable, stable API — the same REST endpoint has been running for years without breaking changes
- Free sandbox with
test_...access keys — simulate sends and DLRs without spending money - Number Insight lookup for pre-flight validation of recipient numbers
- WhatsApp Business API also available on the same account (not exposed in EziLinks yet)
When it's not the right choice:
- For pure AU/NZ sending, Kudosity is cheaper
- For US/CA, use Twilio
- If your MessageBird account was created after ~2024 and you have a
bk_...access key, you need the Bird Platform API provider instead — the Legacy REST API doesn't accept those keys
Step 1 — Get a MessageBird account
1 Sign up
Go to bird.com (formerly messagebird.com). Sign up with a business email.
2 Complete verification
MessageBird verifies your business identity before enabling paid sending. Test-mode sending works without verification.
3 Add credit
MessageBird is pre-paid. Top up in the dashboard.
live_... access key still works with this Legacy REST provider. Newer accounts sometimes only get bk_... keys; if that's the case, use the Bird Platform API guide instead.
Step 2 — Get your Access Key
1 Log into the Bird dashboard
2 Navigate to Developers → API access
You'll see a list of access keys. If none exists, click Create key.
3 Copy the appropriate key
live_...— production, real SMS, real chargestest_...— sandbox, simulated sends and DLRs, no charges. Great for integration testing.
The key is only shown once. Copy to a password manager.
Step 3 — Connect to EziLinks
1 Open SMS > Providers
Click + Connect provider and choose MessageBird (Legacy REST) from the Provider dropdown — not "Bird (Platform API)".
2 Paste the Access Key
Only one credential field: Access Key. Must start with live_ or test_. If you have a bk_... key, use the Bird Platform API provider instead. Optionally add a Label like "MessageBird test" so you can tell live vs sandbox apart if you connect both.
3 Set default sender ID
MessageBird requires a sender on every send — blank isn't allowed. Set an alphanumeric brand ID or a purchased number.
4 Enter rate (optional)
Set the Cost per SMS part and pick a currency from the dropdown (AUD / USD / GBP / NZD / EUR). MessageBird's rate varies by destination — roughly 0.06 EUR for AU, 0.05 EUR for UK. Used only for pre-send cost estimates on the composer — leave blank if you don't want estimates.
5 Click Connect, then Send test SMS
EziLinks saves your encrypted key. The card shows Not verified until you click Send test SMS and it lands. Note: with a test_ sandbox key the test send returns success but no real SMS arrives — that's expected sandbox behaviour.
Sender ID options
Alphanumeric brand ID
Example: EZILINKS. Up to 11 characters, letters and numbers, no spaces.
- Works in AU, UK, EU, NZ, IN, SG and dozens of other markets
- UK: pre-registration required as of 2024 — the UK's SMS Sender Protection Registry is enforced. Register in the Bird Dashboard under Numbers → Sender IDs
- Similar per-country registration exists in Ireland, Belgium, Poland, France, and parts of APAC
- NOT valid for US or Canada
- No inbound replies
Virtual number
Example: +31612345678. Rented from Bird Dashboard.
- Bird has one of the largest number inventories globally — especially strong for European numbers
- Required for US and Canada, and for provider-level inbound replies (EziLinks doesn't consume inbound yet, so STOP replies still need to be handled manually via the Bird dashboard + SMS → Contacts opt-out)
- Monthly rental varies (~€1–5)
Delivery report webhook
EziLinks includes a reportUrl parameter on every send that MessageBird calls back with delivery updates. The URL is https://app.ezilinks.com/api/sms/webhook/dlr/messagebird — automatically configured, nothing to set up in the Bird dashboard.
MessageBird uses GET requests for DLRs (unusual — most providers POST). EziLinks handles both to be safe.
Sending a test message
With a live_ key (real send)
- On the Providers tab, click Send test SMS on the MessageBird card
- Pick the country and enter your own mobile in local format, or type it with a leading
+. The line under the box shows the international number that will actually be sent. - Click Send test
- Message arrives within seconds. History goes
queued→sent→delivered
With a test_ key (sandbox)
- Same flow as above
- No actual SMS arrives, no cost is incurred
- MessageBird returns realistic response bodies
- No DLR fires from a test send — history stays at
queued. This is expected sandbox behaviour.
test_ access key. Swap to live_ for production.
Common errors and fixes
| Error | What it means | How to fix |
|---|---|---|
MB_2: incorrect access_key |
Access key is invalid, expired, or wrong type | Confirm the key is live_ or test_, not bk_. bk_ keys belong on the Bird Platform API provider. Copy fresh from Bird Dashboard → Developers → API access. |
MB_9: no (correct) recipients found |
Number rejected as invalid | Ensure E.164 format. Some countries require specific number prefixes. |
MB_25: not enough balance |
Account credit is $0 | Top up in Bird Dashboard → Billing. |
MB_98: originator not allowed |
Sender ID isn't registered for the destination country | Register the alphanumeric or number for the destination country in Bird Dashboard → Numbers → Sender IDs. |
MB_101: originator too long |
Alphanumeric exceeds 11 characters | Shorten the sender ID. |
Message stays queued |
DLR not arriving | If using test_ key — expected (sandbox). If using live_ key — check Bird Dashboard → SMS logs to confirm the message left MessageBird, then check EziLinks webhook is publicly reachable. |
Pricing notes
MessageBird publishes wholesale rates in the Bird dashboard. Rough guide:
- UK: ~€0.03–€0.05 per part — typically cheapest of any provider EziLinks supports
- Germany, France, Netherlands: ~€0.05–€0.08 per part
- India: ~€0.005 per part (with DLT registration)
- Indonesia, Thailand: ~€0.02–€0.05 per part
- Australia: ~€0.04–€0.06 — more expensive than Kudosity
- US: ~$0.03 USD — more expensive than Twilio
Volume commit deals available for 100k+ messages / month.
Migrating from Legacy REST to Bird Platform API
Bird has been slowly encouraging accounts to move from the legacy live_/test_ keys to the new bk_ platform keys. If you plan to migrate:
- Generate a
bk_...key in the Bird dashboard (Developers → Access keys → new key) - Connect it as a separate provider in EziLinks (Bird Platform API)
- Test one send through it
- Once verified, mark Bird Platform API as your default and either delete the MessageBird Legacy REST provider, or keep both connected for redundancy
The old live_... keys will continue to work for the foreseeable future — Bird has not announced a sunset date. There's no urgency to migrate.