Retargeting Pixels

Add tracking pixels to your short links to build retargeting audiences and track conversions

What Are Retargeting Pixels?

Retargeting pixels are small tracking codes provided by advertising platforms such as Meta, Google, TikTok, and others. When you attach a pixel to one of your short links, the pixel fires every time someone clicks that link.

This adds the visitor to your retargeting audience on the corresponding ad platform, allowing you to show targeted ads to people who have already clicked your links. Pixels are also useful for conversion tracking and deeper analytics beyond what EziLinks provides natively.

Build audiences — every click adds the visitor to your ad platform's retargeting pool
Track conversions — measure how many link clicks lead to actions on your ad platform
Cross-platform — attach pixels from multiple ad networks to the same link

Plan requirement: Retargeting pixels are available on the Creator Pass and Agency plans. Free plan users will need to upgrade to use this feature.

Why Use Pixels on Your Links Instead of Your Website?

If you already own the destination website and have pixels installed there, your page handles the tracking directly — EziLinks pixels won't add much in that scenario. The real power of link-level pixels is when you don't control the destination page.

Capture every click, guaranteed — the pixel fires the moment someone clicks your short link, before they are redirected. If the destination page is slow, goes down, errors out, or the visitor's connection drops mid-redirect, the pixel has already fired. With a pixel on the destination page, it only fires after the page fully loads — if anything goes wrong between the click and the page load, that visitor is lost.
Track clicks to sites you don't own — sharing an affiliate link, a news article, someone else's product page, a YouTube video, a Google Form, or a PDF? You can't add your pixel to their site, but your pixel still fires when someone clicks your short link.
Build retargeting audiences from any link — you could have 50 links going to 50 different third-party websites and capture every clicker into one retargeting audience, without touching any of those sites.
Pixel social and offline shares — share a short link on Instagram, in an email, or on a printed QR code. Every person who clicks gets pixelled and added to your ad audience, regardless of where the link sends them.

Rule of thumb: If you own the destination page, install your pixels there directly. If you're driving traffic to pages you don't control, EziLinks pixels let you track those clicks and build audiences that would otherwise be invisible to your ad platforms.

Supported Platforms

Meta (Facebook)
Google Ads
TikTok
LinkedIn
Twitter/X
Snapchat
Pinterest

Adding a Pixel

Before you can attach a pixel to your links, you need to add it to your EziLinks account.

1 Go to Pixels

Click "Pixels" in the sidebar navigation.

2 Click "+ Add Pixel"

Click the "+ Add Pixel" button at the top of the page to open the pixel creation form.

3 Fill in the details

Complete the following fields:

Pixel Name — a friendly name to identify this pixel (e.g. "Meta - Main Account", "Google Ads - Campaign 1")
Platform — select the advertising platform from the dropdown (Meta, Google, TikTok, LinkedIn, Twitter, Snapchat, Pinterest)
Pixel ID — paste your pixel/tag ID from the advertising platform

4 Click "Add Pixel" to save

Click the "Add Pixel" button. Your pixel is now saved and ready to be attached to links.

Where to find your Pixel ID:

Meta: Events Manager → Data Sources → select your Pixel → copy the Pixel ID
Google Ads: Tools → Measurement → Conversions → Global site tag ID
TikTok: Events Manager → Manage → Web Events → Pixel ID
LinkedIn: Campaign Manager → Analyze → Insight Tag → Partner ID
Twitter/X: Events Manager → Conversion tracking → Pixel ID
Snapchat: Events Manager → Pixel ID
Pinterest: Ads → Conversions → Pinterest Tag ID

Attaching Pixels to Links

Once you have added one or more pixels, you can attach them to any of your short links.

1 Go to Links

Click "Links" in the sidebar navigation.

2 Edit a link

Click "Edit" on any existing link, or create a new one.

3 Open the Pixels modal

In the edit modal, click the "Pixels" button. A pixel selection modal will appear showing all your saved pixels.

4 Select your pixels

Check the boxes next to the pixels you want to fire when this link is clicked.

5 Save your changes

Click "Save". The selected pixels are now attached to the link. When someone clicks that short link, all attached pixels will fire before the redirect.

Multi-pixel support: You can attach multiple pixels to a single link. For example, fire both your Meta and Google pixel on the same link to build audiences on both platforms simultaneously.

How Pixel Firing Works

Understanding what happens behind the scenes when a visitor clicks a pixel-enabled link:

A visitor clicks your short link (e.g. ezl.me/summer-sale)
EziLinks loads a brief intermediate page that fires all attached pixel tracking codes
The visitor is then immediately redirected to the destination URL
The process is nearly instant — most visitors will not notice the intermediate step
The pixel data appears in your ad platform's dashboard, usually within minutes to hours

Performance note: The intermediate page is optimised for speed. The pixel fires asynchronously and the redirect happens as quickly as possible, so the user experience is not noticeably affected.

Managing Pixels

All your pixels are listed on the Pixels page, making it easy to keep track of your tracking setup.

Overview — each pixel shows its name, platform, pixel ID, and the number of links currently using it
Edit — update the pixel name or pixel ID at any time by clicking the edit button
Delete — remove a pixel entirely. This also detaches it from all links that were using it

Deleting a pixel is permanent. When you delete a pixel, it is automatically removed from all links that had it attached. Those links will continue to work normally but will no longer fire that pixel.

Tips and Best Practices

Name pixels descriptively — use names like "Meta - Summer Campaign" or "Google Ads - Product Launch" so you can identify them easily
Test your pixel — after attaching a pixel, click the link yourself and check the ad platform's pixel helper or debugger to confirm it fired
Use browser extensions — the Meta Pixel Helper (Chrome extension) can verify Meta pixels are firing correctly. Google Tag Assistant can verify Google pixels
Campaign-specific pixels — attach pixels to campaign-specific links for better attribution and audience segmentation
Segment your audiences — use different pixels for different campaigns to build separate retargeting audiences

Important: Pixels only fire when links are clicked via the short URL. Direct visits to the destination URL bypass the pixel entirely. Always share the short link, not the destination URL, to ensure tracking works.