Smart Redirect Rules
Send visitors to different destinations based on their device or platform
What Are Smart Redirect Rules?
Smart Redirect Rules let you send different visitors to different URLs based on their device type. Instead of sharing multiple links for different platforms, you share a single short link that automatically routes each visitor to the right destination.
For example: iPhone users go to the App Store, Android users go to Google Play, and desktop users go to your website — all from one link.
The default destination URL is always used as a fallback for any device that doesn't match a rule, so every visitor ends up somewhere useful.
You may also hear this feature referred to as "device targeting" or "platform-based redirects" — they all mean the same thing.
How Smart Redirects Work
When someone clicks your short link, EziLinks detects their device and platform automatically. Here is what happens:
- A visitor clicks your short link
- EziLinks detects their device and platform
- If a redirect rule matches their device, they are sent to that rule's URL
- If no rule matches, they go to the default destination URL
Detection happens instantly — visitors are redirected seamlessly with no delay or intermediate page.
Available Platform Targets
- iPhone — iOS devices (iPhone, iPad)
- Android — Android phones and tablets
- Desktop — Windows, Mac, Linux computers
- Mobile — any mobile device (iPhone + Android + others)
Setting Up Smart Redirects
Adding redirect rules to a link takes just a few steps.
1 Go to Links
Click "Links" in the sidebar navigation.
2 Edit or create a link
Click Edit on an existing link, or create a new link using the "+ Create New Link" button.
3 Find the Smart Redirects section
In the link edit modal, look for the Smart Redirects section. This is a Creator Pass feature and will be visible to users on Creator Pass or Agency plans.
4 Add a rule
Click "+ Add Rule" to add a new redirect rule.
5 Configure the rule
For each rule, set:
- Platform — choose from the dropdown (iPhone, Android, Desktop, Mobile)
- Redirect URL — the destination URL for that platform
6 Add more rules as needed
Repeat the process to add as many rules as you need — one per platform.
7 Save your changes
Click Save to apply the rules. The default destination URL at the top of the form is used for any platform without a specific rule.
Common Use Cases
App Download Links
This is the most popular use case. Set the default URL to your website, add an iPhone rule pointing to the Apple App Store link, and add an Android rule pointing to the Google Play Store link. One short link works for all platforms — share it on social media, in emails, or on print materials.
Mobile-Optimised Landing Pages
If you have separate desktop and mobile versions of a landing page, use smart redirects to route visitors automatically. Set your default URL to the desktop landing page and add a Mobile rule pointing to your mobile-optimised page or AMP page.
Regional or Platform-Specific Promotions
Show different offers to mobile vs desktop users. For example, mobile visitors might see a special in-app discount while desktop visitors see your standard offer page.
Example Setup
Here is a concrete example of how you might configure smart redirects for an app download link:
1 Default URL
https://yourapp.com
This is the fallback — any visitor whose device does not match a rule goes here.
2 iPhone rule
https://apps.apple.com/app/yourapp/id123456
iPhone and iPad users are sent directly to the App Store.
3 Android rule
https://play.google.com/store/apps/details?id=com.yourapp
Android users are sent directly to Google Play.
4 Desktop rule
https://yourapp.com/desktop-download
Desktop users are sent to a dedicated download page for Windows/Mac.
When shared as a single link, each visitor automatically goes to the right place — no need for separate links or landing pages with manual download buttons.
Tips and Best Practices
- Always keep a sensible default URL — this is your fallback for any device that doesn't match a rule. Make sure it leads somewhere useful.
- Test your rules — click the link on different devices (or use browser developer tools to emulate devices) to confirm each rule works as expected.
- Use "Mobile" for a catch-all — when you don't need separate iPhone and Android destinations, a single Mobile rule covers all mobile devices.
- Works with other features — smart redirects work alongside all other link features including analytics, retargeting pixels, and password protection.
- Edit anytime — you can edit or remove rules at any time without changing the short link itself. Your existing shared links continue to work.